JOE SHEISTY SAUCE

After reflecting on another Cincinnati Bengals' season coming to a end being eliminated from playoff contention for a third straight season, I revisited an old project over the weekend from my time as a design student at Sinclair, dedicated to Joe Burrow, the starting quarterback. In this project, I decided to refocus on using the Bengals' brand colors instead of my own for a fictional sauce brand. This change was aimed at giving the product a more wholesome feel, reminiscent of something crafted by a local Cincinnati grocery store. I named the sauce “Joe Sheisty,” inspired by the nicknames that emerged during the team's Super Bowl run in 2021. I believe this name adds a unique touch to a flavorful sauce that captures the spirit of the city and its beloved quarterback.